“Are Social Media and Community Management the Same Thing?” –What We Learned from the AOL Social Media Salon

In case you missed out on the AOL Social Media Salon at AOL’s Headquarters on 770 Broadway on May 21st, we’re here for you. Seidenberg had a group of enthusiastic attendees, pictured above, and here you’ll find out the most interesting bits of the night including the helpful information that the panel of guests had to offer.

In case you missed out on the AOL Social Media Salon at AOL’s Headquarters on 770 Broadway on May 21st, we’re here for you. Seidenberg had a group of enthusiastic attendees, pictured above, and here you’ll find out the most interesting bits of the night including the helpful information that the panel of guests had to offer.

Our host, Matthew Knell, AOL’s social media director and a graduate of Pace’s School of CSIS (class of 2000), presented for us the panel:

The Panel from AOLSocialMediaSalon

From left to right we have Katie Morse, the social marketing manager at Billboard, Matthew Knell himself, Devin Desjarlais, the social media director at Omaze, Tim McDonald, the community manager at HuffPost Live, and Meg Peters, the community director at Mashable.

The event was held as part of Internet Week New York (#iwny), a festival devoted to exploration of how business, technology, and culture intersect. The goal of this event in particular was to clarify the differences between Social Media and Community Management. After singing ‘Happy Birthday’ to Devin Desjarlais, the panel tackled the initial question of “Are social media and community management the same thing?” The overall response was a resounding ‘no,’ the two are not equivalent or interchangeable, but work together, as Devin put it, “like best friends.” The differences were described in terms of proactivity and reactivity. Social Media gets the message out, and Community Management draws people in.

With that said, the panel then discussed how their work is organized around Social Media and Community Management, and whether there is a distinct line of division between the two fronts or if that line is undetectable. They all agreed that there was no distinguishing line, and Meg Peters added that the end goal for both Social Media and Community Management is to allow the readers’ voices to be heard. The readers offer important criticism and advice and it is always important to listen to those comments in order to best improve the readers’ experience.
When the panel was asked about brands’ access to their audiences, it was clear that there usually is a line. Katie Morse said she is “like the gate-keeper.” She will allow sponsored tweets but there is a maximum amount per week and the tweets must always coincide with what Billboard envisions and wants. They use benchmarks to track the success of sponsored tweets in relation to Billboard.

So then, can a Social Media channel have a community? Most of the panel answered ‘yes,’ stating that the channels allow people to connect to one another, generating a community of sorts via threads. Tim McDonald answered ‘no,’ and clarified that “community is community,” and that social media is a way of accessing that community rather than generating it.

The panel then talked about how they measure the success of their Social Media and Community Management forces. Tim claimed to not focus on hard numbers to measure success and instead worry about increasing productivity while overall figuring out how to gain easy access to the information of willing participants. Meg and Katie both shared that they were inclined to use metric data to measure the success of their initiatives, but were mostly concerned with the engagement of their audiences.

For anyone involved in business, Social Media and Community Management are unavoidable in this day in age. Not even are they just unavoidable, but they are crucial as a business stimulus (or detriment, if handled poorly). Students of Seidenberg (and even Lubin and Dyson) are encouraged to hone their skills in managing community affairs and social media forces.

A few students from Seidenberg were able to reserve a spot at the event. Julie Gauthier, a rising junior, Computer Science major, says she learned a lot about large business management via social media. She states “It’s closely tied into marketing, but it’s a far more interpersonal relationship with a fanbase, or a variety of fan-bases.” She also claimed that the information is directly relatable to her position as a digital marketer for a small company in Connecticut. Another student, Sabiya Bacchus, also a rising junior, Computer Science major, after attending the panel discussion, learned that “it’s imperative to understand your target audience/readers, because only then can you maximize their experience, which will inevitably help you achieve your goal (whatever it may be).”

After taking all this new information in, we (the bloggers, social media controllers, and community managers in Seidenberg) have started to wonder about other branches that may be less obvious forms of community management. For example, the Student Government Association. Are positions within SGA considered to be Community Management positions? If so, how are these officers using Social Media to amplify their information to the right audiences? Not only SGA, but how are clubs, greek houses, or any other groups keen on keeping a specific group of students involved, informed, and engaged using technology to their advantage?

As a side note, other tips for Social Media channels include:
– Be aware of the fine balance between entertaining posts and posts that advertise.
– People will tune out repetitive posts; keep your feed interesting and lively.
– Do not buy likes (companies will try to sell 10,000 likes/followers for $500, for example). They are neither genuine nor interactive, and when the number of followers/likes of a page does not correspond with the likes of popular posts, those numbers will reflect poorly on the brand/company/group.

 

 

Associate Dean Dr.Hill pens Op-Ed in The Hill’s Congress Blog about immigration reform

Associate Dean of the Seidenberg School of Computer Science and Information Systems, Jonathan Hill, recently penned another opinion piece for The Hill’s Congress blog about the importance of comprehensive and fair immigration reform. In the piece, titled “Practical enhancements must not be lost in push for immigration reform”, Hill talks about the importance of providing H1-b visas to qualified foreign born workers and F-1 visas for qualified students at universities.

Associate Dean of the Seidenberg School of Computer Science and Information Systems, Jonathan Hill, recently penned another opinion piece for The Hill’s Congress blog about the importance of comprehensive and fair immigration reform. In the piece, titled “Practical enhancements must not be lost in push for immigration reform”, Hill talks about the importance of providing H1-b visas to qualified foreign born workers and F-1 visas for qualified students at universities.

Without comprehensive immigration reform the piece warns that we may not be able to provide enough technically skilled employees to major tech companies to keep the American economy at the top of these sectors. Hill hopes that “the ongoing need for comprehensive immigration reform that will create adequate, timely access to high quality scientists, technologists and engineers to support American scientific leadership and innovation cannot be left unaddressed.”

The full piece can be accessed on The Hill’s website.

What do you think is the right direction for immigration reform? Tell us in the comments. Be sure to follow the Seidenberg School on Facebook, Twitter, or Google+, to get the latest updates about our faculty and what they’re saying.

 

Seidenberg student Douglas Kandl 13′, 14′ featured in Pace Pulse

When you ask students why they chose Pace, you’ll hear a lot of great answers: from the location to the internships to the small classroom experience. But for Seidenberg student Douglas Kandl ’13, ’14 what drew him to Pace was a matter of national security: the Department of Defense’s (DoD’s) Information Assurance Program, a program that only select universities designated as National Centers of Academic Excellence have access to. Pace is one of them.

When you ask students why they chose Pace, you’ll hear a lot of great answers: from the location to the internships to the small classroom experience. But for Seidenberg student Douglas Kandl ’13, ’14 what drew him to Pace was a matter of national security: the Department of Defense’s (DoD’s) Information Assurance Program, a program that only select universities designated as National Centers of Academic Excellence have access to. Pace is one of them.

“When I was a high school student and touring the Pleasantville Campus, the Seidenberg academic adviser told me about the program and Pace’s affiliation with the DoD. I came to Pace because of the program and the scholarships it offers,” Kandl says.

Read more from the Pace Pulse

Disability Film Festival: First-of-Its-Kind at Pace

To honor individuals with disabilities in films, in the national Disability Awareness Month of April, the Seidenberg School held an evening of A Celebration of Individuals with Disabilities in Films: Film Festival and Expert Panelists at Pace.

To honor individuals with disabilities in films, in the national Disability Awareness Month of April, the Seidenberg School held an evening of A Celebration of Individuals with Disabilities in Films: Film Festival and Expert Panelists at Pace.  This first-of-its-kind session at the university featured the best-in-class of films from the disability festival media in the city, and at the session the film highlights were discussed in depth by expert practitioners in the field of disability media representation, focusing on proper representation and the rights of individuals with disabilities in the media.  There were frequent interactions with the attendees of the session on the topics. There were over 150 attendees at the session that included current and former undergraduate and graduate Pace students.  The program was organized by Dr. Jim Lawler of Seidenberg and students in his CIS 102W community engagement courses at the university.

 

 

Last Lecture in 4 Part Lecture Series to Take Place Wednesday, April 17 featuring Bryan Ennis

This lecture will focus on how Telehealth solutions can improve the quality of health care globally and contribute specifically to improving the healthcare system of the US. Telehealth involves the use of electronic information and communication technologies to support clinical health care, personal health management, health-related education, and collaboration between health care providers.

This lecture will focus on how Telehealth solutions can improve the quality of health care globally and contribute specifically to improving the healthcare system of the US.  Telehealth involves the use of electronic information and communication technologies to support clinical health care, personal health management, health-related education, and collaboration between health care providers.  Through the use of Telehealth technologies, we can improve patient care, prevent adverse health-related events, reduce costs, reduce time delays, and provide deeper insight to develop curative solutions.  This lecture will include a discussion of the complex regulatory and public policy issues that simultaneously foster and inhibit innovation and delivery to the market, as well as a delineation of the key emerging sub-areas of Telehealth.

The lecture will take place in person and online via Udemy

Where: 163 William Street, 2nd Floor, Room 237

When: 6:00-8:00 PM

Prof. Sotiris Skevoulis talks about “Mathematics and Music” Summer Class

Prof. Sotiris Skevoulis will be teaching a cross disciplinary class this summer focusing on the relation between mathematics and music. He took the time to write up a description of the class for our blog:

The extent to which science and society are governed by mathematical relationships is evident not only by the astronomer’s Galileo Galilei’s observation in 1623 that the entire universe “is written in the language of mathematics”, but in the ancient Greek works of scholars such as Pythagoras. It may come as a surprise to some that music is also based upon mathematical relationships. Several musical concepts such as scales, octaves, rhythm and harmony can all be explained and understood logically using simple mathematics.

Prof. Sotiris Skevoulis will be teaching a cross disciplinary class this summer focusing on the relation between mathematics and music. He took the time to write up a description of the class for our blog:

The extent to which science and society are governed by mathematical relationships is evident not only by the astronomer’s Galileo Galilei’s observation in 1623 that the entire universe “is written in the language of mathematics”, but in the ancient Greek works of scholars such as Pythagoras.  It may come as a surprise to some that music is also based upon mathematical relationships. Several musical concepts such as scales, octaves, rhythm and harmony can all be explained and understood logically using simple mathematics.

Using this knowledge questions such as – which instruments and notes actually make up that wild opening chord of the Beatles’ “A Hard Day’s Night”? – can be answered simply. Using a mathematical  tool called a “Fourier Transform” Dalhousie University mathematician Jason Brown analyzed and solved the decades-old mystery and no, it was not only George Harrison’s 12-string guitar!

The math-music connection is not limited to only those two fields.  This relation even has an effect on Education; research has shown that students who learn their academics through music retain the information better than children who learn the same concepts by verbal instruction.

This course is an extended review of the relationships of music, mathematics and computing. Simple knowledge of High School math is the only prerequisite. It will meet in a blended form onsite and with online components. It examines the relationships of music and mathematics from Pythagoras to J.S. Bach and W. A. Mozart as well as focusing on modern digital music and Ianis Xenakis. It explores the areas of mathematics that are used in music theory and music composition. Because of computing, only recently composers can incorporate complex mathematical models in composition without having to make the tedious calculations they require. Students will be able to implement simple musical algorithms and create small programs for electronic sound synthesis, explain the mapping between music and mathematical models and above all appreciate the mathematical structure of music

My work on music and mathematics involved the study of the theory of music and probabilities. The analysis and study of the probabilities moving from one musical note to another could be used in the study of musical plays and help us identify common characteristics between different composers and musical plays.

Who can take this course?

  • Current Pace students
  • Visiting students from other Schools who want to study an interesting topic over the summer and transfer the credits back to their School
  • Any student who is interested in technology, math and music

For more information please feel free to contact me at: sskevoulis@pace.edu

Sotiris Skevoulis, Ph.D.

Professor

Seidenberg School of Computer Science and Information Systems.

Now that sounds like an interesting class! And is sure to be an interesting introduction to complex mathematics and computer science for students outside the Seidenberg school Are you excited to take this class? Tell us in the comments. Be sure to follow the Seidenberg School on FacebookTwitter, or Google+ to get the latest updates about what unique classes and opportunities are available.