About.com’s Matthew Knell Gives Seidenberg His Executive Advice

About.com‘s Social Media Executive and Pace alumnus (BS/IS ’00) Matthew Knell stopped by last week to explain a thing or two about his work experiences. He has been employed at a number of positions at a number of companies, including JetBlue, ¬†AOL, and About.com. If you recall the blog post from June, Knell was also the moderator for the AOL Social Media Salon. The students who stayed at Seidenberg last Tuesday for the free food ended up staying for the free advice Knell dished out. Not only was he highly informative about Social Media, but he covered a multitude of topics within the world of computing.

To begin with Knell’s forte, Social Media (hereby shortened to SM), a few things he was adamant about. In SM, Branding, or Website appearance, Knell stressed the importance of choosing the right font and having consistent graphics. Specifically, he said to avoid Arial and Verdana (and everyone knows that Comic Sans is the butt of all font-related jokes) and suggested trying out different fonts from Type Kit. As far as consistent graphics go, Knell used the example of the slide show banner that many websites use on their home pages; he explained that it’s visually enticing when the changing graphics have an underlying similarity to them whether it be color schemes, text placement, font, or all three.

For the students who aren’t as concerned with SM, and cared more about the programming and software related positions Knell had experienced, Knell had a few things to say. One student expressed his concern in starting a project, but having it become invalid before it is complete. He asked how Knell would deal with such a sense of failure, to which Knell’s simple reply was, “Drink.”

Everyone got a laugh out of his response before he elaborated with an anecdote. He told the group of a project he had been working on at JetBlue that had failed miserably. The airline had been trying to create it’s own reservation system, but once they were deep into the process, they realized it was necessary to use the system Sabre, which was less restrictive than an exclusive system. Knell’s advice to dealing with the failure was to learn from it and notice the signs before things go sour, and later, when a recruiter asks about it, let it be known where the faults were and they were not your own mishaps.

Everyone thanked Knell for dropping by and giving us his advice. He even looked over Seidenberg’s SM sites to give them a quick review and offered a few constructive points. We have already began implementing them into our posts! So, thank you, Matthew. It was a pleasure having you around and we hope to collaborate on similar events throughout the years.

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