Social Media: a talk with Matthew Knell

Matthew Knell, Tech Mentor-in-Residence and former Head of Social Media Care and Community Programs at Samsung, came to Pace University’s NYC campus for an open discussion on social media with students. The advisory board member and Seidenberg alumnus has twenty-plus years of experience in social strategy, customer experience, and community building. Students were engaged from start to finish—and not just because pizza was provided.

Matthew explained that he came to Seidenberg to share his “knowledge and experiences in a practical way… with the folks here who are learning how to be a professional and… [learning] new skills in the environment.”

Matthew opened the talk by explaining how to survive in the technology industry. His words of advice were wise and concise: “roll with the punches and…be willing to adapt yourself to the roles that exist.”

The discussion moved from current social media trends to the way media affects society, and lastly, to how it will continue to evolve in the future. Students engaged in open discussion and stayed after the event to ask more questions. Matthew explained that he hopes to offer up practical advice to those in attendance.

“As [students are] thinking about what they’re doing with their career and their life, I like to offer a few nuggets of [advice] to help them figure out what they want to do next” he stated.

While adding knowledge and names to your resume is important, gaining practical advice from an industry professional is priceless. Matthew took the time to steer students in the right direction, whether they were interested in social media or not. In an industry where connections and professionalism mean everything, it was a chance for students to understand just what it takes to be a leader.

Matthew noted that these discussions are important as they are a “good opportunity for anyone to grow and learn in their career.”

To wrap up his experience, Matthew noted, “[It was] a very engaging crowd. I think that it was really great to get a bunch of awesome questions. It… demonstrates the quality of the Seidenberg School and their students, and what they’re doing. It’s just fun to come back home and get to meet some new folks.”

We’re lucky to have such an involved alumnus who’s willing to reach out to the Seidenberg community. Make sure to attend future events to gain industry knowledge and much more!

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Author: Brianna Adkins

Brianna Adkins is a sophomore Communication Studies major at Pace University. She's currently a Content Writer for the Seidenberg School of Computer Science and Information Systems and the Editor-in-chief of Pretty Smart magazine. Her passion is writing and highlighting people who have stories that need to be heard.

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