Using business to battle human trafficking: an interview with alumna Kim Perdikou

Kim Perdikou graduated from Pace with an MS in Information Systems in 1993. She has held positions with companies like Dun & Bradstreet, Reader’s Digest and was the CIO then Executive Vice President at Juniper Networks. She has been the Chairwoman of the Board of Directors of iPhotonix, an Optical and SDN company, since April 2015. She is also an Investor and Chairwoman of the Board of REBBL, an herbal beverage company. Kim additionally serves as a Board Director of CyberArk, a technology cyber security company. She is also a member of the Advisory Board for Trunomi, a financial technology company.

She’s also an incredible human rights advocate. As an incredibly accomplished alumna, Kim has had a lot of experience which helped her uncover one of her strongest passions: fighting the global problem of human trafficking. We spoke with Kim about her experiences and unique perspective.

What was your journey to your current position as Chairwoman of the Board of Directors at iPhotonix like?

I had been invited to dinner with a friend in Bermuda and met a young couple who were on holiday. The guy was in a startup and was friends with the CEO of iPhotonix. When the CEO was looking for a new board member, he reached out to me. I joined the board and, when the chairman left (his company was acquired and there was a conflict of interest), the shareholders asked me to be chairwoman. I did say no for about an hour and then they congratulated me! Case closed.

Did you come across unique challenges as a woman in technology?

When I was 5 my mother saw a program on TV about mathematical children who are different and she tried to contain me in that ‘different’ box because I was very into math.  What happened was I thought if I am different I am going to be different on my terms!

So I was. One time when my father sold a car at work and came home, he brought a new record player – the first we ever had. My brother and sister sat and watched the record go round and sang to the songs and I sat at the other end of the table, aged 5, counting the money. I did the taxes for my dad’s business when I was 12.

When I discovered there was a glass ceiling, I realized “I’m never going to be a director.” My husband didn’t understand because he’d started his own businesses and done everything he’d wanted. “Don’t be ridiculous, it’s all in your head,” he told me, and even though it isn’t all in your head, he was right: my own behavior was stopping some of my progress, so I had to change my behavior.

I had this very wrong belief that if you worked really hard your boss would recognize it and you’d eventually get a job doing what you really should be doing. That is utter rubbish. You need to know where you want to go, picture it in your head, and talk to people to find out how to get there. Men know exactly where they want to be. Part of the behavior is our own behavior – if you go along with what’s expected of you, you won’t ever break free of those expectations.

I started taking steps to change my behavior. Here’s an example: men talk to each other about sports, so I learned to play golf so I could have a conversation with them. I ended up loving golf so much I didn’t allow business on the golf course! And the men enjoyed playing with me so much it normalized our relationships. That allowed me to be seen as a person, rather than a woman who they couldn’t relate to.

How else did you change your behavior?

I would do things to be helpful that weren’t necessarily part of my job, which would benefit others but not me. For example, a software group was going to be moved to another executive but they didn’t want to move it yet because it was so ‘delicate’. Even though it wasn’t my job, I ended up running it, putting out fires every day, but the other executive was the one getting paid and promoted.

One night, I was complaining about it to my friend and I’ll never forget what she said to me. She told me I was the problem. Because I was the one doing it. I had not set any boundaries. I was the one who was doing work outside my job that someone else was getting rewarded for. I wasn’t very happy to hear it, but she was right. Once I got past how I felt about her ‘advice’, I went into work and asked for a conversation where I told them that, with all the extra work, I’m not focused on the things I should be, and so I’d like to move the software group – and the date I’m going to do it is April X. They said “we can’t do that to this guy!” and I replied “they are moving the only decision to be made is who they will report to.”

Breaking the mold is key

Everybody who is not happy in their careers blames “my boss, my this, my that,” but it’s up to them to change their situations.

You will not change what other people do, but you can change how you behave, how you react, and where you want to go.

If you want a job, you have to ask for it. Don’t sit back and wait for someone to recognize your talents. Ask for promotions in a non-confrontational way without time pressure. And don’t start doing the job until it’s actually yours.

When going for a promotion or new job, I learned that talented executives would outline a plan of what they were going to do and wouldn’t actually do it until they had the job and budget to accomplish it. Once I started to learn how people did things at the executive level I became a lot more prepared. I would have a list of things I would do and things I would not do. And I would stick with it.

Tell us about your work with REBBL and Slavery is Over? Why is it important to you?

Juniper Foundation built a relationship with Not for Sale (NFS), which is an innovative not-for-profit to re-abolish slavery. When I learned that there are more slaves in the world today than when slavery was first abolished I knew something different had to be done to solve it.

My friend Dave Batstone, Founder of NFS, had the idea of creating companies in the most economically challenged areas, where people who are the most vulnerable to slavery live, in order to address the supply chain and change the economics of the area.

There are so many vulnerable people in the world. They are vulnerable because they are so poor: there are no jobs, no money to be made, so when somebody shows up in their village promising them jobs and money overseas they jump at the chance.

They are told they will be given passports and work visas and that they can work in the USA or UK and make enough to send back home to support their families. Of course they jump at that. But when they arrive in a foreign country with only the person who brought them, they are threatened and told they have to pay everything back at an extortionate price. They are also told they are in the new country illegally, so they are forced into prostitution and other slavery and have to work 24/7 to pay off debts that will never get paid.

Dave’s idea was to disrupt the whole supply chain so that people never got into the position where they were so desperate that they would agree to leave their villages, with these people, in the first place. So several companies that were mainly dependent on labor in those villages were created. We wanted to create jobs with dignity, so looked for reasons and valuable commodities a company could use from the area to create business in specific locations.

Dave had a Montara Circle meeting of business, sports and government people to brainstorm ideas in 24 hours. They looked at the Peruvian Amazon where there are villages where whole families are indentured to collecting minerals used in the U.S. car industry. So we looked for something indigenous to the area that was also unique to the area and could be used for business.  We discovered an herb called cat’s claw. We ended up creating REBBL, a beverage company that creates drinks from cat’s claw and other indigenous ingredients. The product is very good – and that is important for financially successful businesses. But the true difference is the impact of a clean dignified supply chain created which can give back to fund the next set of businesses. 2.5% of REBBL’s revenue is donated to creating new businesses, so the whole network feeds itself.

You can change the world. The way to do it in any sustainable fashion is the same as anywhere else: through economics.

LST Honoree Speaker Series: Judy Spitz, Part III

This is the third in a three part post covering the Judy Spitz’s incredible interview with Seidenberg student Niamh Fitzsimon. The event is the first in a series featuring previous winners of our prestigious Leadership and Service in Technology (LST) award.

Part one

Part two

Tickets for the LST Awards in April are available now!

The event was rounded off with a brief Q&A session. Judy had excellent responses for our students, such as Ava Posner’s (BS in IT) question about her motivation for making a path for women.

“In my opinion, the technology field NEEDS us,” Judy replied. “It’s proven that in teams with more diversity you get better results. Women control the majority of purchasing power around the world. With product developers being mostly men, we may not be getting the best product ideas.”

Another question was about the hardest hurdle Judy has come up against. She immediately demonstrated her finesse with her first step to success – being able to tell a good story.

“At one point in my career, I oversaw the organization that delivered software to the networking engineering organization within Verizon. The network organization is the engine room in a company. The guys- all guys – who ran that organization were all engineers from the south. These were guys who were working for the phone companies their whole lives. They were older than me and they were true blue engineers. Well, in walks Judt Spitz with her PhD! I didn’t know anything about engineering or networking and I was supposed to be the partner that helped deliver the software. They had no interest in working with me. It took me a long time to figure out how to get past that.

“What I ultimately did was I brought my entourage with me – a group of people who knew me and liked me and supported me. We went to meetings and there I was surrounded by these guys who WERE comfortable with me. There’s two things you can say in this kind of situation, which are ‘gosh darnit you’re going to GET comfortable with me’, or you can say ‘what can I do to make you comfortable?’ Because the end goal is not about me, it’s about getting the software delivered. I’m being paid to deliver the software that the organization wants – remember, it’s not about you, it’s about whatever you need to accomplish. Over time, they began to realize I did have some skills – not necessarily in engineering, but about management, delivering software on time; the type of thing that makes their lives easier.”

Another question came back to women in technology. One of our students, Kendra Jackman, asked if Judy had thoughts on why fewer women are interested in tech careers, or why they choose not to pursue them.

“The lack of women in technology is not universal,” Judy said, indicating that the issue of so few women pursuing computing careers is not replicated in other countries. “I don’t think there’s anything different genetically between women here and in the rest of the world. It’s cultural. There are a lot of disincentives and cultural bias. In the 90s, when personal computers came into the house, it was assumed to be a toy for the boys: they took them apart, gamed on them, games were created for boys, and it was around then that women started to be less interested in technology and computer science. Once it gets going, it perpetuates itself. When you think about role models in technology, who do you think of? Steve Jobs, Mark Zuckerberg, Bill Gates: it becomes a stereotype. When you’re a female student and you peek into the Intro to Computer Science class and all you see is men, you think ‘I don’t see anyone like me’. And there are all kinds of unconscious things that go on in those classrooms. Guys don’t want you on their teams, they’ve been hacking longer than you, they don’t think you’re as good as them.”

Judy’s solution to the problem is simple: “The more women in computer science, the more women in computer science. As you get more women into the classroom in computer science, the classroom culture starts to change. The more the culture changes, the more women in the classes. I think the most effective you can do is require every undergraduate to take an Intro to Computer Science class and make that class fun.”

Finally, Judy rounded off the session by answering a question about leadership. “The most important thing about leadership is to understand that it’s a relationship. It’s a relationship between you and the people you want to follow you. It’s about them, not you.

“Make sure you surround yourself with people who are smarter than you. Don’t think the key to success is to be the smartest person in the room. You don’t have to be the smartest, you have to be the person who can assemble the best team.”

Judy’s last remark was to advise everyone to surround themselves by leaders who act the way described above as they will learn from their habits.

The event was closed off with a raffle for a $100 gift card, which was won by student Rachel Gonzalez – congrats, Rachel! Coffee’s on you, right?

This was the first event in our three-event series, with the next taking place on March 22nd with Nicholas Donofrio, IBM Fellow Emeritus (Ret.) IBM Executive Vice President, Innovation and Technology, on our Westchester campus. The final event will be an interview with Austin A. Adams, Executive Vice President and Chief Information Officer (Ret.), JPMorgan Chase, at our NYC campus on April 19th.

The LST Honoree Speaker Series is part of a run up to our annual benefit, the Leadership and Service in Technology Awards. Tickets are available now!

Thank you so much to Judy Spitz for an unforgettable day!

LST Honoree Speaker Series: Judy Spitz, Part II

See the first part of this interview here!

Welcome back! This is the second part of Judy Spitz’s incredible interview with Seidenberg student Niamh Fitzsimon. The event is the first in a series featuring previous winners of our prestigious Leadership and Service in Technology (LST) award.

Tickets for the LST Awards in April are available now!

One of the topics that kept reoccurring during Niamh’s interview with Judy is something very close to our heart at the Seidenberg School: women in technology. Niamh herself is Vice President of the student organization Pace Women in Tech. She asked whether Judy found that being a woman ever played a part in how she worked with her teams.

“No, it never changed anything that I did, one way or the other. I will say that there’s all this data that shows that women feel like they need to meet 120% of the job requirements to apply for the job. Men are in the 50-60% range. Don’t look at job ads and say oh I can’t do that part I shouldn’t apply for it. Men look and say ‘oh, I can do most of those things’ and that’s plenty.

“Once, early in my career, I got called into the senior executive’s office and he said ‘I want to give you this job’. I said to him ‘I’m not sure that I’m qualified for that job’. He looked at me like I had three heads. I’m not sure he’d ever had anyone in that office he’d offered a promotion to who said no, thanks. The lesson is that if someone who knows you thinks you’re qualified for a job, you probably are.”

Judy went on to tell the audience to trust themselves more. “Your instincts are usually the right instincts.”

While on the topic of women in tech, Judy took some time to talk about how WiTNY came to be.

“The number of jobs in the technology industry has gone up but the number of women participating has gone down. During my time at Verizon, I became alarmed at the small amount of women coming up behind me. Who was going to be the next CIO? I got the WiTNY program going, a 5 year initiative to get more women studying STEM.”

The Women in Technology and Entrepreneurship in New York, or WiTNY initiative, aims to significantly increase the participation of women in STEM fields in the New York market. Through strategic initiatives, WiTNY mainly works on enabling high school girls preparing for college to focus on STEM paths and secure rewarding and lucrative careers within the tech field.

As an institution with our own Women in Technology initiatives, like STEM Women Achieve Greatness (SWAG) and Pace Women in Tech, we think WiTNY is a wonderful, extremely valuable project.

Head to part 3 of Judy Spitz’s amazing interview here!

This was the first event in our three-event series, with the next taking place on March 22nd with Nicholas Donofrio, IBM Fellow Emeritus (Ret.) IBM Executive Vice President, Innovation and Technology, on our Westchester campus. The final event will be an interview with Austin A. Adams, Executive Vice President and Chief Information Officer (Ret.), JPMorgan Chase, at our NYC campus on April 19th.

The LST Honoree Speaker Series is part of a run up to our annual benefit, the Leadership and Service in Technology Awards. Tickets are available now!

Part 3

LST Honoree Speaker Series kicks off on International Women’s Day with Judy Spitz

Although it wasn’t planned, the fact that the first of our LST Honoree Speaker Series fell on International Women’s Day was serendipitous to say the least. The event was part of a run-up to the Leadership and Service in Technology (LST) Awards, an annual benefit for the Seidenberg School during which we celebrate outstanding individuals who best exemplify leadership and innovation in the tech field. This year’s award will be going to Suresh Kumar, Senior Executive Vice President and Chief Information Officer at BNY Mellon. Tickets can be purchased at various levels for this fantastic opportunity to attend the reception, network with industry professionals and alumni, and support the Seidenberg School.

Judy Spitz is the Founding Program Directory of the Initiative for Women in Technology and Entrepreneurship in New York (WiTNY). She received the LST award in 2012, when she was the Senior Vice President and CIO at Verizon. On Wednesday March 8, a crowd of over 100 students, alums, and friends from the Pace community got to hear an incredible interview where Judy shared the wisdom she has collected over an eventful career.

The event was introduced by Seidenberg advisory board member, Helen Altshuler, a senior engineering leader at Google, who remarked that “progressing in technology and making strides is a common goal for women and for men. The more people we can bring into this conversation, the more we can progress as a community.”

Progress was a key theme of the event. As Seidenberg student Niamh Fitzsimon opened the interview by asking about Judy’s career and advice for success, it quickly became clear that being open to different paths of progress is crucial.

“Don’t be so tunnel visioned,” Judy cautioned. “While you’re en route to doing what you want to do, there will be opportunities that come onto your radar and the key is not to be too rigid about whether it meets your checklist; whether you think it’s the right move. It’s a jungle gym, not a ladder. This idea where you’re going to get the next job then the next and the next in a linear fashion – that’s not going to happen. In a jungle gym, there are lots of different ways to get to one place. If some paths opens to you, move in that direction. You might end up having to turn back, but you’ll have learned something along the way.”

Words many of our extremely driven, motivated students needed to hear. When you are so focused on following a strict career path to get to where you want to be, you could become blinded to opportunities that offer an alternative route to the end goal – or even ones that take you somewhere else entirely, somewhere that ends up better than your original plan.

Judy also outlined her 5 steps to success. Given the 8 step plan offered by Amtrak CIO Jason Molfetas during his Big Data Innovator talk last fall, perhaps the first and foremost step should be “Come up with a list of steps”!

Judy Spitz’s 5 Steps to Success

1. Be a great storyteller

“It doesn’t matter where you are in your career,” Judy said, “Whether you’re at the beginning and you need talk to the people you work for about what you are doing and why it matters, or you’re middle management and it’s about collaboration with your peers, or whether you’re in a leadership potion and you need to motivate the people you expect to follow along, you’ve got to be able to tell a great story.

“Storytelling has a beginning, a middle, and an end. You get better by thinking about it ahead of time, finding a hook; that hook is how people follow along. And rehearse your story. There has never been one time when I’ve had to stand up and give a presentation when I haven’t rehearsed it beforehand, out loud. Just standing there and reading what you think you want to say is a cognitive process. If you just practice in your room beforehand, I guarantee you will fumble it.”

2. Think non-linearly but execute in a linear fashion

“See both the forest and the trees: you have to be able to stand back and get the big picture so you can get an idea of what matters and what doesn’t,” Judy said. By seeing the big picture, you learn which smaller parts are the most important and can execute tasks in a way that makes sense on both the minute and grand levels.

“However, you also have to be the kind of person who can go down to the minute letter and actually do the work.”

3. Have passion

“Passion is what drives you to go to work when you have reasons not to.”

4. Be accountable

“Don’t ask yourself ‘did I do what I was supposed to do?‘, but ask whether the project did what it was supposed to do. If you just think about your own performance, you’ll never get promoted. Ask people what you can do to help them.”

5. Have humility

“It’s never about you.” As close as you can get to a project, sometimes the decision you want to make isn’t always the right one for the project. Remember that it’s not about you, it’s about the work.

Continue reading part 2 of Judy Spitz’s interview here!

This was the first event in our three-event series, with the next taking place on March 22nd with Nicholas Donofrio, IBM Fellow Emeritus (Ret.) IBM Executive Vice President, Innovation and Technology, on our Westchester campus. The final event will be an interview with Austin A. Adams, Executive Vice President and Chief Information Officer (Ret.), JPMorgan Chase, at our NYC campus on April 19th.

The LST Honoree Speaker Series is part of a run up to our annual benefit, the Leadership and Service in Technology Awards. Tickets are available now!

Part 2

Advice: Why Am I in This Class?

“Why am I in this class?” is not something you want to be asking yourself halfway through a semester, yet this question still resonates from many corners of the student community. At this point, the best you can do is hunker down and suck it up– sorry, folks. But, when it comes to a new semester of courses (like now, with it being the first day of class), you can preemptively eliminate the possibility of arriving at that moment when you’re in a classroom thinking, “OH GOD WHY??”

The first tip we offer may be an obvious one: check RateMyProfessor! Everyone knows about this resource but some people still forget to use it or have not yet realized how useful it is. If you’re curious, check out the reviews of professors you’ve had before, you’ll quickly see that the reviews are often accurate. One downside is that professors are often required to teach core classes that no one enjoys, which gets them bad reviews. Posts by students list which class they took with the specific professor, so for the most accurate review, read posts by students taking the class(es) you’re looking at.

If RateMyProfessor still doesn’t convince you to take or avoid a class, ask your peers. They can usually offer more insight than anonymous reviews on the internet. Better yet, they can give you more information on what you’ll be learning. Great or shabby professors aside, sometimes the curriculum of certain courses is just not your cup of tea. Peers can help you distinguish between exciting and drab courses.

Next, if your peers and RateMyProfessor have both convinced you to take a course, but classes start, and you’re not feeling it right away…drop it! Believe it or not, all students have a two week grace period to drop classes without penalty. Sometimes the classroom atmosphere, the students, the professor–could be anything–make you feel so unenthused about a class and that feeling is obvious on day 1 of class. If this happens, log onto portal and leave! You can even pick up another course or take the same course in a later semester, maybe with a different professor and definitely with different classmates.

Now and then, classes trick us into loving them and stab us in the back later, which is rather unfortunate and unavoidable but also rare. Usually classes are doomed from the start if they are to be bad. This is easy to avoid if you do your research prior to taking a class. Doing this will help you find the classes that excite you. Don’t set yourself up for that mid-semester panic you’re bound to go through if you’re in classes that are wrong for you; going through these techniques will help you find the exact classes that excite you.