Matthew Knell, vice president of social media and communication strategy at About.com and overall digital marketing mogul (and Pace University ‘00 alumnus!), will be leading a two-day course on tools and techniques used in integrated digital marketing at Pace’s Midtown location.
Knell is a respected digital marketer with a long background in social media strategy, web technology, and the design and development of various digital products. Alongside About.com, Knell has worked with JetBlue Airways, MTV Networks, and AOL.
After the success of Knell’s visit last fall, we’re delighted to welcome him back for what promises to be an essential workshop for digital and social media marketers looking to update their skills and bring their marketing techniques into the future.
Digital marketing has changed greatly – and rapidly – over the years. From counting keywords to creating content with a more organic approach, it’s a field that is constantly fluctuating – and one that can be hard to keep up with.
The two-day course, which takes place on February 22 and March 1, 2014, will focus on current digital marketing techniques. Social media and the needs of the customer take on a big role in this workshop, as well as all of the assets that come together to create powerful, integrated digital marketing. Topics covered include new media marketing techniques, data-driven decision making for digital marketing, including analytics and SEO, and using digital media outlets for brand building.
The course is free to Pace University students and can be waived for faculty members wishing to attend. More details can be found on Pace’s continuing education page. Anybody interested in attending the course should contact Wilfredo Pena at wpena@pace.edu.