Brianna Adkins – Seidenberg School News

Pace University Students Experience Human Centered Design at NYCDF Design Thinking Workshop

Seidenberg students collaborated to experience human-centered design product development on November 17 at the NYC Design Factory (NYCDF) Design Thinking Workshop. Attendees got tasked with the following challenge: brainstorming solutions to prevent incomplete or biased data in product development.

Professor Andreea Cotoranu, Director of the NYCDF, describes design thinking as a “human-centered approach to problem-solving that is creative and resourceful.” By introducing students to the cycle and process of design thinking, Andreea notes that the NYCDF aims to prepare students to “tackle problems that are difficult to define and inherently unsolvable, such as justice or gender equality.”

Professor Andreea Cotoranu & Facilitator Dhruv Gandhi are standing at the front of the Seidenberg Lounge NYC with a powerpoint to inform workshop attendees about design thinking principles. — Professor Andreea Cotoranu and facilitator Dhruv Gandhi teach design thinking key principles.

Along with Andreea, facilitators Dhruv Gandhi and Krystyn Gutu kicked off the workshop by introducing attendees to design principles and examples of biased data in product development. These examples included everything from the gender bias present in pockets to the racial prejudice shown in AI development. After exposure to unconscious bias, teams got tasked to choose a problem driven by incomplete and biased data to begin the design thinking process.

First, teams got asked to empathize with their potential users. Each group centered on an important issue: closing the gender gap in the automotive industry, better housing for international students, and increasing transparency with the gendered wage gap. By empathizing with their target audiences, students were able to better brainstorm solutions for the ideation phase. Once all team members had the opportunity to share their thoughts, they moved on to the prototype phase. Teams shared their mobile app and physical prototypes with neighboring teams to obtain notes and suggestions. Once completed, teams celebrated the completion of the Design Factory Workshop with a group activity and photo.

“We were delighted to work with a group of enthusiastic students who challenged themselves to assume a beginner’s mindset, interview for empathy, generate lots of ideas, prototype, and to share their conceptual ideas,” shared Andreea.

Aastha Bhadani, an MS in Information Systems student, attended the workshop to gain more experience in problem-solving. Her team worked on a solution for better housing for international students. She explains that this opportunity got her to creatively problem solve in wholly new ways.

Seidenberg students pose in the Seidenberg Lounge NYC after completing the NYC Design Factory Workshop. Students are masked and are standing together for a group photo in front of a black powerpoint screen. — Seidenberg students pose together for a group photo after workshop completion.

“I learned to apply design thinking principles to ensure that a solution does not only align with technology but is also feasible,” Aastha said. “The workshop threw light on understanding the full design process from inspiration to implementation and transforming an idea into an economically viable and innovative product or service.”

All students are highly encouraged to attend the Shenkar Jamweek, a 4-day international hackathon for interdisciplinary problem-based learning, from February 14 to 17. The event will include students from the Shenkar Design Factory and the Frisian Design Factory. More information will be available on Seidenberg’s social media soon.

Welcome to Wepptek: the Newest Seidenberg Student-Led Startup

The Seidenberg School of CSIS is ecstatic to announce the emergence of a new student-led startup in our community. Wepptek—started by Seidenberg students Allan Krasner, Manuel Garza, and Isaiah Jimenez—is the up-and-coming business for all of your professional website and app needs.

Allan, Manuel, and Isaiah came up with the idea of Wepptek after acknowledging their collective potential while working together at Seidenberg Creative Labs (SCL) and the Entrepreneurship Lab (eLab). With their mix of managerial, technical, and business skills, they knew they had everything they needed to get everything going.

“The three of us met together for the first time in the eLab without realizing that we would be working much closer together in the near future,” said Allan. “Seidenberg Creative Labs helped the three of us understand how the flow of projects is supposed to work and helped us understand any potential problems that we might run into in the development process.”

While their varied mix of experiences helped this group feel confident to build Wepptek, Allan said that the inspiration for the startup was a long time coming. When Allan took on a Project Management role at SCL at the end of his freshman year, it opened his eyes up to the kind of career he wanted he wanted to build for himself.

“This experience made me realize that I love talking to people, and I’m great at breaking down complicated tasks into small pieces,” said Allan. This being combined with my drive for creating my own company set the gears in motion, but I couldn’t do this on my own.”

Allan said that his co-founders and friends Manuel and Isaiah had the ambition and goals they needed to start their company. Once they got together and realized what they could do, they got off the ground running.

“Our first project was with a charter school consulting firm where they had us create landing pages for them so that they could get their enrollment numbers up, and this happened around the end of January,” Allan said.

Through this process, they came to understand their roles within Wepptek. As CEO, Allan said that he keeps the business running efficiently and smoothly to keep snags out of the process. As CTO, Manuel assists in the direction of the technology used per project. Isaiah works at the COO and has his sights on making sure Wepptek operates properly while also bringing in more clients.

Now they are setting their sights on gathering more projects. The team is currently working on a website for the Union of Adjunct Faculty at Pace (UAFP).

“They currently have a website that got created with WordPress, but it is Wepptek’s job to maintain and add any additional features that get asked of us, such as an internal social media for people that sign up to their website directly,” said Allan.

The group is figuring their communication and workflow as they grow. It has been interesting during the pandemic while they mostly communicate online. However, they succeed in ensuring each project has its full and undivided attention. They hope to expand the business outside of their networks.

“We are constantly thinking about how we can expand and grow our business, and one of the things that we can all agree on is having a huge focus on marketing and promoting ourselves,” Allan said. “So far, most of our clients have been from personal connections that the three of us have established for ourselves, but we also realize that this is only a temporary solution.”

Currently, the team prides itself on having a satisfaction guarantee. Wepptek will work with each of its clients to ensure that each project is clean and professional level.

Are you in need of a professional website or app? Reach out to the team through their website at Wepptek.com

Pace University Students Qualify for the 2021 Northeast Regional Collegiate Cyber Defense Competition

by Andreea Cotoranu
Clinical Professor, Information Technology

A team of eight Seidenberg students with a passion for cybersecurity, participated in the highly coveted Collegiate Cyber Defense Competition, Northeast (NECCDC) qualifier, on January 23, 2021. The ‘core eight’ team included: Logan Cusano (BS in Information Technology ’22 – captain/student coach), Alexander Zimmer (MS in Cybersecurity ’22), Alexs Wijoyo (BS in Computer Science ’22), Kyle Hanson (BS in Information Systems’21), Brendan Scollan (BS in Information Technology ’24), Zachary Goldberg (BS in Information Technology ’22), Andrew Iadevaia (BS in Computer Science ’23), and Aleks Ceremisinovs (BA in Computer Science ’21).

One of the competition goals is to “develop competitor skills to respond to modern cybersecurity threats.” The competition provides a controlled environment for students and challenges them to protect an enterprise network infrastructure and business information system against inherent challenges. The competition environment, called ‘cyber range,’ was virtual, and the communication and collaboration were supported over Discord. Industry professionals moderated the teams; the ‘core eight’ were moderated by Seidenberg alums, and former NECCDC competitors, Andrew Ku (NYC Cyber Command) and John Guckian (IBM).

The theme of this year’s competition was ‘mobility.’ In the qualifier scenario, the ‘core eight’ were part of a news organizations’ internal security team working to administer and secure both data and systems of a regional office in the face of challenges posed by COVID-19. Competing teams were expected to manage the network, keep it operational, prevent unauthorized access, maintain and provide public and internal services.

As part of the competition, a ‘red team’ played the attacker role aiming to compromise the team’s systems. The ‘red team’ launched attacks by making extensive use of bots. Memes and a curated playlist contributed to creating a suspenseful competition atmosphere, which accurately reflected the realities of the battle between the ‘red team’ and the competing teams.

As the team captain for the event, Logan Cusano ’22 explained that his role was to assign tasks and secure servers. He noted that his favorite part of his role was seeing new team members “learn an immense amount of information and real-world skills on their assigned operating systems.”

Another team member, Alex Zimmer ’22, explained that he “assisted in our team’s logistical planning as well the preparation of script and reference materials. I also played an active role with our log management on the day of the competition. I found it particularly satisfying when either my materials or advice allowed another team member to overcome an obstacle or properly counter red team actions.”

Alexs Wijoyo ’22, who specialized in Linux operating systems on the team, explained that “the best part of my task was that I was able to get my hand dirty with the tools and operation of the competition. I love these types of things.”

To start, the team had to tame bots with correct command lines to obtain clues and access resources. After that, it was up to keeping systems secure and services up against several rounds of attacks, over five hours. By round 7, the team had 26/28 services up and running, by round 20 it was down to 11/28, and by round 27, the team rebounded to 17/28. However, by round 41, it was down to 9/28, then up to 15/28 by round 52 – they were never gonna give those services up! Business tasks, called injects, were as important as keeping services up, especially when competing against great teams. Ultimately, the performance on both technical and business tasks contributed to the team’s qualification to the NECCDC regionals.

Alex, who recalled the experience of “the continuous monitoring of the possible attack angles” as a combination of exhilarating and strenuous, explained that the team was ecstatic when they learned of their qualification.

“When I read the news that we had made it to the next round I was elated. I knew the team was capable but this just proved me right,” Logan said of the team’s excitement.

“We love working together and we sure do get a thrill from it,” Alexs chimed in.

Overall, the competition was challenging; however, ‘the core eight’ succeeded to communicate and collaborate, in a virtual environment, under pressure – any IT team would be lucky to have them on board. (Note: for a red team review of last year’s competition and advice for competitors, check Tom Kopchak’s (Hurricane Labs) post.

Seventeen teams from the Northeast region participated in this competition. Ten qualifying teams, including Pace, will now have the opportunity to participate in the 2021 Northeast Regional CCDC, taking place virtually, March 19-21, through the Cyber Range and Training Center, part of the Global Cybersecurity Institute (GCI) within Rochester Institute of Technology (RIT) – the host organization for 2021.

As reported by current and former participants, competitions like NECCDC are some of the most impactful learning experiences. Pace students interested in participating in cybersecurity competitions are encouraged to connect with BergCyberSec, the Pace Cybersecurity Club (Discord: BergCyberSec) to learn of opportunities for training and collaboration.

Are you interested in pursuing a course, a degree, or a career in the exciting domain of cybersecurity? Check the Seidenberg School at Pace University’s cybersecurity course and program offerings here.

Pace University recently launched a Master of Science in Cybersecurity that aims to train the next generation of cybersecurity professionals to join an ever-growing workforce.

A Survival Guide to Learning Remotely

If you’re a student struggling through this shift from going to class or work each day to learning remotely from home, you’re not alone. We’re all going through this together as a community, so this guide is for all of us. Whether you need help making a schedule, navigating Blackboard, or keeping in touch with your professors, this guide has helpful information for all of the facets of remote learning. Read through our seven tips from Leanne Keeley, Web Developer for Pace University and Seidenberg Community Member, for an easier and more organized virtual semester!

1. Focus on communication…

Check Blackboard and your student email every day for announcements from your professors. Email or call your professor for any reason—whether you have questions about the course overall, about an assignment, and if you’re struggling with anything. Make sure you know when your professor’s office hours are so you can contact them when needed.

2. Make a schedule…

Use an online or paper calendar to keep track of class time, assignments, and due dates. It can be hard to stay on top of classes when moving to a new environment, so making an organizational system for yourself can be key.

3. Create an organized space for yourself…

Set aside a space for doing classwork (besides your bed, of course). Use a desk or table and create a space for yourself. Let your family and anyone else in your space know that you are in class or working so they do not disturb you.

4. Utilize your computer…

Set up a folder for each class on your desktop so you can organize class lectures, assignments, and other varied course work. Make sure all of your folders and documents have good file names so you can easily find them. Ensuring that your computer is backed up in case of an emergency is also good practice!

5. Check-in with yourself…

Take care of yourself. Use Pace and Seidenberg resources if you need help. Check-in with faculty or staff if you are worried about your classes or confused about how to be a remote student. You do your best work when you are happy and healthy.

6. Know your academic resources…

There are many academic resources for students working remotely. You can get an appointment with a tutor for most general classes, get a specific tutor for your Seidenberg classes, and even check out Pace OneDrive. You have access to so many resources that you can find on the Pace University or Seidenberg websites.

7. Utilize your health care resources…

Even when learning remotely, your health care resources are available. If you are worried about your health, university Health Care is just a click away. If you feel anxious or need someone to talk to the Counseling Center is always available to help.

Pace Women in Tech host Sunflower Hack

Pace Women in Tech (WIT) hosted their largest event for the spring 2020 semester on February 29th with an incredibly successful turnout: Sunflower Hack. The hackathon took place on the New York City campus at the Seidenberg School where fifty coders and twenty organizers participated in 12+ hours of ideation and implementation.

Once the clock hit 9am, hackers came rushing into the venue to take part in the event. Pace WIT election board members and hackathon hosts, Jennifer Rhau, Sammy Chen Li, Vivian Ng, Minying He, Angela Bonsol, and Rey Kam kept the event running smoothly all day. Volunteers made sure to assist hackers in any way possible. Workshop leaders Dhruvil Gandhi and Olga Bogomolova (along with the Entrepreneurship Lab) kept the creativity flowing by hosting workshops in Design Thinking, Pitching 101, and Android 101.

Sunflower Hack held winners in a total of five known categories and one unknown category which was revealed as the Surprise Prize category. The five known categories were Best Beginner’s Hack, Best Entrepreneurial Hack, Best Theme Hack, Best Technical Hack, and Best Design Hack. The winners of each category are as followed:

Best Beginner’s Hack: Food for All

Best Entrepreneurial Hack: The Trackers

Best Theme Hack: Cultivate

Best Technical Hack: To The Moon

Best Design Hack: College Community

Surprise Prize: DJ & Know Your Skin

This event was a phenomenal opportunity for the Pace WIT members and Seidenberg community members to show off their talents. We’re so proud of all the work Pace WIT put into this event. We look forward to next year’s hackathon! You can check out all of the winning hacks on the SunflowerHack devpost.

We also caught up with Pace WIT e-board members and Sunflower Hack hosts, Vivian Ng and Angela Bonsol, to see how they thought the event went. Check out their interviews below!

Why was it important for Pace WIT to host a Hackathon?

Vivian: It was important for Women in Tech to host Sunflower Hack because it was something that we had been planning for over a year. I remember sitting in the Seidenberg conference room a year ago with the rest of the team wracking our brains for possible event ideas and the idea of a hackathon popped up. A year ago, it was just an idea on paper, but a year later, it became a reality. Sunflower Hack was our brainchild and we were going to make sure to see it through. We wanted it to be something that the future board members of Women in Tech could carry on after we graduated.

Angela: As a Women in Tech organization, we wanted to host the first student-run hackathon at Pace University. We also just wanted to give a chance to those who have not gone to a hackathon, especially Pace Students, yet to be first time hackers at an environment they are most comfortable with. It was also important for us to share what Women in Tech is all about. Like the theme authenticity, that’s what Pace WiT is all about… No matter how different you are, that doesn’t make you any less or less qualified for you not to reach for your goals and do what you want to do.

What did you expect from Sunflower Hack?

Vivian: When we first started planning out the logistics for Sunflower Hack, I wasn’t expecting much. I had more concerns about it than anything (you can ask anyone else and they’ll tell you the same thing). My biggest concern was if we were going to meet our goal of 60 attendees, but that concern went away the moment I saw people rapidly entering our hacking space.

Angela: I really didn’t think I was expecting much, I thought it would happen just [like] a regular hackathon. I don’t know if it was because I was part of the organizing team, but compared to as when I was a hacker myself, Sunflower Hack was just so different. I definitely felt [a sense of] comfort within the hackers. I just really wanted participants to enjoy the event, and learn a few things here and there. Working in teams within a limited time, experiences that could help them in the real world.

How do you feel the Hackathon went?

Vivian: Sunflower Hack exceeded my expectations from the moment it started on that early Saturday morning. All the weekly meetings and late nights were worth it seeing just how successful it really was. It didn’t matter how stressed or tired we were at the end of the day; what mattered was that we put forth something that I’m incredibly proud to say I had a hand in.

Angela: It definitely went amazing! It went by a lot more smoothly than I imagined. It really warmed my heart when people stopped to tell me how great the event was going, especially for participants because this[the event] was all for them. There was just a lot of love going on. It was interesting to see our picked theme come to live and be envisioned by all these participants.

What was your favorite part of the event?

Vivian: My favorite part of Sunflower Hack was the closing ceremony where we got the chance to learn a bit more about our judges and watch as prizes were distributed to the winning teams. As an organizer, the most important thing for me was to know that our attendees enjoyed their time with us and each other. To me, Sunflower Hack wasn’t just a networking event for our sponsors and participants, but a unique experience for everyone to learn and develop their skills as well as make lifelong connections.

Angela: My favorite part of the event was probably watching the hackers do their thing. My feet were tired, but I still kept making rounds around the lounge because I wanted to see what everyone was working on and just asking them on what they’ve created so far. Also, their interpretation of what authenticity means to them was interesting to find out. I felt really active and out there. They were so into it, it felt like a real hackathon you know. It felt special.

Is there anything else you’d like to share with the Seidenberg community?

Vivian: I strongly encourage students to attend Sunflower Hack in the years to come; any hackathon you come across and are interested in really, but most importantly Sunflower Hack. The idea from the beginning was for it to become a legacy event for all future Women in Tech student leaders and we hope it continues to grow and flourish. We’re incredibly thankful for the support that we received from all of our sponsors and participants. We truly could not have done any of this without you!

Angela: I just want to thank everyone who was involved in making Sunflower Hack come to life. I hope they know how we truly appreciate them. I commend my fellow organizers, you can really see the passion we all had in making this event happen. I remember when we just first started organizing this event, it felt like we weren’t getting any done. As time pass by, it was amazing how slowly this event come to life. From just an idea to actually making it happen. I think that was really the message we were trying to get across. If you have an idea, make it happen! There shouldn’t be anything that can stop you! There will always be people supporting you!

Seidenberg Alumnus Feature: Jonathan Etkin ’02

Each year, Seidenberg students graduate and move into the workforce. Graduates build their careers and hold close to the knowledge they gained at Seidenberg. When we have the chance to share the stories of alumni who’ve gone on to succeed in their fields, we jump at the opportunity. Alumnus Jonathan Etkin shared his story with us.

The Danbury, Connecticut native spent four and a half years at Pace University to obtain a master’s degree as a part-time student while also living a double life as a full-time employee and commuter. Jonathan’s path to higher education was strenuous, but he made sure to keep his eyes on the goal: a Masters of Science degree from the Seidenberg School of Computer Science and Information Systems.

Before his time at Pace, Jonathan got his Bachelor of Science degree in finance from SUNY Albany. While he knew he wanted to work in the technology industry, the light bulb didn’t go off for him until 1995 when he was working in NYC as an accountant and Microsoft software was becoming an office staple.

“Working in that field for a while was when I realized that I really had an aptitude and a passion for technology,” he explains. “That’s when I decided to pursue the masters at Pace.”

“The first technology I was introduced to in-work was the thing I intended to do my studies and my papers on—multidimensional databases.”

This led Jonathan to the Masters of Business Information Systems program at Pace University. From there, it took a lot of focus to keep his eye on the prize.

Jonathan set out to work full-time, study as a part-time student, plan a wedding, and juggle life as a commuter. The key was to find a flexible job. He made sure to unlock his potential by finding a job that understood the importance of the education that he was pursuing.

“It’s important to find a job that is willing to let you leave on certain days at certain times,” Jonathan expresses.

Doing this allowed him the flexibility he needed while he was commuting from work to Pace’s former White Plains campus. Jonathan’s work schedule had him leaving work 2 to 3 times a week for class. It was a wonderful opportunity for him to gain work experience while also gaining a degree that would open up more doors for him.

Jonathan was introduced to “Enterprise Performance Management” technology early in his career. This new form of multidimensional databases furthered his passion to work in the industry he dreamed of.

“Not only did I have the personal desire to go in that direction, I found the benefits and how much more efficient you could be and how much more quickly you could get things done and get them done accurately,” he explains.

Once Jonathan graduated with his master’s degree from Seidenberg in 2002, he immediately began to excel in management positions in the tech and consulting industries, implementing Oracle / Hyperion Performance Management Solutions.

In 2017, Jonathan shifted his career to become the Customer Success Director at Anaplan, a modern, cloud-based planning platform. At Anaplan, Jonathan’s team is in charge of customer implementations to ensure success.

When asked how he feels in his role at Anaplan, he explains that “it’s exciting, to be honest. It’s a new cutting edge technology. Anaplan was born to be a cloud software product, so it’s just a more modern take on the same type of technology.”

“I work with our implementation partners and our customers to make sure we are delivering on what they feel they purchased from us,” he explains.

When talking about the work he and his team members do, Jonathan explains with an example. If a company wants to track their expenses or any other possible variables, the implementation partners at Anaplan ensure that the company’s goals are met. Jonathan’s team makes sure the transition is seamless and efficient and that the customers are satisfied with the product.

“We do what we need to do to make the customers happy and successful,” he explains. “We’re pulling in all the right people to make sure we’re successful.”

As a professional successfully making moves in the technology industry, it’s safe to say that Jonathan’s advice is something to listen to. We’re proud of everything he has done since his time at Seidenberg. He wanted to leave us with some words of advice for Seidenberg students:

“One thing I’ve learned over the years is that…simplicity is the ultimate sophistication. I would advise people who are learning technology to not over-engineer solutions for their end-users,” Jonathan advises. “Your main goal as an implementer should be focused on the end-user experience. Make it simple, easy to understand, scalable, and easy to maintain.”